why we build — Carmikaze™ purpose, vision, mission & values

why we build — Carmikaze™ purpose, vision, mission & values

“When I was a kid, the thing that hooked me wasn’t a spec sheet — it was sound. A rumble at idle, a sudden bark, a car that wasn’t stock disappearing into the night.”

That feeling is the spark behind Carmikaze™.

🎯 Brand Purpose

We’re here to revive the spirit of the 80s/90s car scene — when people gathered to share builds, trade knowledge and celebrate individuality. Car culture is more than machines; it’s community, creativity and the story behind every ride.

🚀 Brand Vision

To be the destination for premium automotive merch and products that honour classic and modified culture — and to grow a community that pushes boundaries, refines skills and respects the grind behind every custom build.

🛠️ Brand Mission

We collaborate with enthusiasts to create innovative, high-quality products that mean something to the scene — from the roar of a tuned engine to the silhouette of a classic JDM icon. We think differently, design deliberately and build with intent.

That childhood awe — the theatre of engine and exhaust — is something we want to pass on. Carmikaze™ exists so the legacy of car culture lives on, inspiring the next generation to customise, restore and build soulful machines of their own.

🔥 The Five Values of Carmikaze™

🔥 Ikigai (生き甲斐) — Passion & Purpose

Every build tells a story; every driver has a reason. We exist to fuel that purpose and give people tools for self-expression.

👉 In Practice: Products that celebrate real builds and real usage — not shelf pieces.

🔧 Kaizen (改善) — Continuous Improvement

Like a project car, we’re always in progress. Better materials, better fit, better finish — 1% improvements every drop.

👉 In Practice: Small revisions between runs, open feedback loops, iteration over ego.

🌿 Wabi-Sabi (侘寂) — Beauty in Imperfection

Scratches, patina and hard-won miles are character, not flaws. We celebrate authenticity and the stories it carries.

👉 In Practice: Designs that nod to real life; honesty over polish-for-polish’s-sake.

🎨 Shokunin (職人) — Craft & Dedication

Details matter: clean outlines, accurate colour, packaging that feels considered.

👉 In Practice: Premium vinyl, crisp die-cutting (no milky halos), QC strong enough to bin a batch if it’s not right.

🤝 Omotenashi (おもてなし) — Genuine Care & Community

Cars are the excuse; people are the reason. We show up with respect, not gatekeeping.

👉 In Practice: Responsive support, fair policies, collaboration over competition.

This is what we build for. If the sound of an engine still makes you look up, you’re one of us.

Back to blog